"In Second Life, the online virtual universe that is attracting 3.7 million users, you can light virtual candles for Shabbat, teleport to a Buddhist temple or consult the oracle for some divine guidance.
Second Life is a three-dimensional, online game produced by San Francisco-based Linden Lab in which participants create a virtual world, buy and sell land and products and interact in all the usual ways.
Now religion has a growing presence there, too, users say, and religious diversity and participation have skyrocketed since last June, when basic membership to Second Life became free."
Thus begins the feature story in the Washington Post about Second life, and the role that religion plays therein.
It's a good story. Does it sound familiar? It might. Cathy Grossman over at USA today wrote an awesome version of the same story back in April. Then Stephanie Simon wrote an eerily similar piece in the LA Times. Now the Post is running the same story, courtesy of Shona Crabtree at Religion News Service. Yeah, Second Life is interesting, and a few tech-savvy people of faith are making a mark. But I mean, c'mon. Three times in two months?
And Cathy Grossman, who in my opinion does the most justice to the story, gives us this reason to scratch our heads:
"Statistically, denominational religion is still a speck in Second Life. In a typical week in late March, 451,000 avatars, nearly 9% of all registered users, visited Second Life. Leaders of Christian, Jewish and Muslim sites estimate about 1,000 avatars teleport into churches, synagogues or mosques on a regular basis. Hundreds more list themselves with Buddhist, pagan, Wiccan and other groups."
A thousand people get this kind of coverage? They must feel like the New Hampshire farmers under the old primary system.
What's so irresistible about writing this story?
There's the sexy technology angle - whenever old traditions venture into new media, that's a slam-dunk. There are the crazy outliers - the Second Life church of Elvis, the Church of Burgertime, etcetera - which are good for color. And the counter-story is going to write itself - in the end, just find a pastor or a convenient academic to say, "This is all interesting, but it's just a passing fad."
But there are interesting aspects to the story. And if - Elvis forbid - there's one more colorful feature about Second Life and religion in our future, I hope it addresses them.
America is a culture of increasingly private spirituality. The "unchurched," the "spiritual but not religious," are the fastest growing religious demographic in the country. People are finding their religious information and identies outside of the traditional church/community cultures.
As I blogged about a few months ago, a Danish researcher found that internet hits for "God" are outstripping internet searches for "sex." A tantalizing combination of these facts is this: Americans are turning away from churches and towards... the internet. I think this is one of the stories of the decade that isn't really being written. The Gutenberg Bible brought a democracy of information that shook the religious order of its day to its foundations. Is the same thing happening with the Web?
That might be a story worth reading three times.